NORSK DYREMAT AS – sustainability strategy 2022–2030
Main projects
Upgrade the factory in Sirevåg
Saving energy
New products
Communicating sustainability
GOAL
AMBITION
Reduce emissions and use more of the animal (and other sources of protein).
We pledge to address climate and environmental concerns through specific targets and measures in how we operate (better utilisation of raw materials, new raw materials and less waste). How we manage general operations (office buildings, transport and purchasing). We will also focus on the use of protein sources in a holistic perspective.
DIVERSITY AND INCLUSION
Generate long-term value creation, have satisfied customers (and dogs) and be an attractive employer.
ABOUT — NORSK DYREMAT AS
A business based on the circular economy
Norsk Dyremat AS was founded on the idea of producing healthy and nutritious animal food using meat products are not used in products for human consumption.
Around 20 years ago, 80–90 per cent of these raw materials were destroyed. These days, an ever-growing portion of these raw materials are refined by various companies – this is a journey which we at Norsk Dyremat are very proud to have been part of. Our goal is to receive and refine all the leftover materials from the production of food for human consumption. Through innovation and collaboration, we are looking for new ways to create added value and enable us to get as much as possible out of the ingredients that we have.
Norsk Dyremat AS is a subsidiary of Nortura, which is Norway’s leading supplier of meat materials. This ensures that we have stable access to very high quality raw materials, which is our main competitive advantage. Nortura works with other parties and helps us to find new sources of protein that would otherwise be lost, ensuring that we will be able to meet the need for protein in the future.
ABOUT — NORSK DYREMAT AS
Our value chain
ABOUT — NORSK DYREMAT AS
Our story
Facts
RESPONSIBLE PRODUCTION
PROTECT JOBS AND IMPROVE SKILLS
HSE 40-hour course. Autoclave course.
VALUE CREATION
The figures above refer to the factories at Sirevåg and Frei in 2021 – 2023, and do not include the environmental impact of subcontractors and partners.
Sustainability – our gift to future generations
We want to be open about our impact on the planet, and we are working to make production even more sustainable. We believe that our measures will have the greatest impact in the areas highlighted here:
OPTIMISATION
WHAT WE WANT TO ACHIEVE
WHAT WE HAVE ACHIEVED
INVESTING FOR THE FUTURE
Upgrading the existing factory at Sirevåg
GOAL
A NEW STANDARD FOR SUSTAINABLE INDUSTRY
A new factory is helping to achieve our innovation potential and makes us more competitive on the European market.
MORE AND BETTER FOOD FROM THE INGREDIENTS
The goal is for all raw materials to end up in a process that will create additional value. Unused ingredients have a huge potential.
50% HIGHER PRODUCTION
We will optimise every step from production to processing – and utilise every resource.
ONLY 5% HIGHER use of ENERGY
We have initiated a number of measures to optimise energy use. This will dramatically reduce the energy used per final tin.
5–10 %
MORE STAFF
Modern solutions for production, technology and maintenance will require less manual work – however, we are making plans to provide secure and long-term jobs.
FLEXIBLE
TESTING LINE
We will perform high-quality research and develop knowledge about the use of leftover raw materials; this knowledge can then be used for teaching, application and innovation.
FULLY AUTOMATED WAREHOUSES
The use of robots will significantly increase capacity and ensure better project management.
MORE EFFICIENT DISTRIBUTION
Lower unit costs, more frequent deliveries and a longer shelf life.
FUNDING
RESPONSIBILITY
General manager, Jon
COMPLETED
2024
CONSTRUCTION PROCESS
RESPONSIBILITY
General manager, Jon
COMPLETED
2026
The best place I have ever worked!
OPTIMISATION
Energy
ENERGY-SAVING
MEASURE
Partnership with Nofima
RESPONSIBILITY
Head of marketing, Per Olav
COMPLETED
Planning stage
ENERGY-SAVING, SIREVÅG
MEASURE
Upgraded factory will reduce energy consumption by 25% per kg finished product
RESPONSIBILITY
General manager, Jon
COMPLETED
2024
ENERGY-SAVING, FREI
MEASURE
Utilisation of warm air during air drying
RESPONSIBILITY
Technical manager, Kai Arild
COMPLETED
2025
Gas
MEASURE
Transition to biogas
RESPONSIBILITY
Technical manager, Otto
COMPLETED
2024
PHOTOVOLTAICS
MEASURE
Photovoltaics on the roof
RESPONSIBILITY
General manager, Jon
COMPLETED
2024
It’s wonderful that we are able to use most of the animal.
OPTIMISATION
Reducing waste
HIGHER PERCENTAGE OF FRESH RAW MATERIALS
MEASURE
Better planning and new reception hall
RESPONSIBILITY
Factory manager, Roy Vidar
COMPLETED
2025
LOGISTICS AND ORDERING
MEASURE
Bigger production runs
RESPONSIBILITY
Logistics- and quality manager, Ingvild
COMPLETED
Ongoing
RAW MATERIALS STORAGE
MEASURE
New automated warehouse
Raw materials will be stored in silos
RESPONSIBILITY
Factory manager, Roy Vidar
COMPLETED
2025-30
REDUCE WASTE MATERIALS IN CLEANING PLANT
MEASURE
Bigger production runs – less waste to be collected / flushed
Product sorting
RESPONSIBILITY
Factory manager, Roy Vidar
COMPLETED
Ongoing
WATER CONSUMPTION
MEASURE
Hot water from autoclave used for flushing/cleaning
Look at possibility of selling surplus heat
RESPONSIBILITY
Technical manager, Otto
COMPLETED
Ongoing
BULK/DEFECTIVE PRODUCTS
MEASURE
Automation of dry goods
RESPONSIBILITY
Factory manager, Roy Vidar
COMPLETED
Ongoing
FACTORY OUTLET
MEASURE
Open factory outlet at Otta as well as Sirevåg
RESPONSIBILITY
Head of marketing, Per Olav
COMPLETED
2023
OPTIMISATION
Transport
Product transport is optimised around the current system. Nortura’s vehicle energy requirements are described on their website.
INTERNATIONAL
MEASURE
Look at possibility of transporting containers by sea
Biofuel requirement
RESPONSIBILITY
General manager, Jon
COMPLETED
2030
NORWAY
MEASURE
Improve distribution to retail chains
Full incoming vehicles bringing raw materials, and full outgoing vehicles
RESPONSIBILITY
Head of marketing, Per Olav
COMPLETED
2026
There’s a great working environment here
AN OPPORTUNITY TO GO GREENER AND MAKE EVEN BETTER USE OF MATERIALS
To achieve our goal of receiving and refining all the leftover materials from the production of food for human consumption, we have started innovation projects in our facilities, as well as projects out in the market.
CONTINUING DEVELOPMENT IN RESEARCH COMMUNITIES
MEASURE
Help to develop protein refining work to maximise efficiency.
Strengthen our own teams and partnerships with others.
Apply for R&D funding
ANSVAR
Factory manager, Roy Vidar
Quality manager, Roswitha
External partners
COMPLETED
Ongoing
SET UP OUR OWN PRODUCT DEVELOPMENT LINE
MEASURE
Make better use of raw materials.
Utilise a wider range of raw materials.
RESPONSIBILITY
General manager, Jon
COMPLETED
2024
NEW OPPORTUNITIES
There are dozens of good-quality raw materials that we make no use of today. For example, we will be looking at cracked eggs from Nortura, more recipes with fish, vegetarian products, and partnerships with prawn trawlers.
ANIMAL FOOD FOR THE FUTURE
The next generation of dog owners will choose sustainability. They want good choices for themselves and their best friend. We will actively look for partners who will join us on the journey from innovation to the food bowl.
FINDING NEW INGREDIENTS
MEASURE
Get customers involved in developing even more sustainable recipes.
Look at more own brands/products with new sources of protein.
Make better use of raw materials that we do not use today.
RESPONSIBILITY
Head of marketing, Per Olav
COMPLETED
2024
Product development
MEASURE
Continuing development with existing customers.
New partners/customers.
Own brands/ranges.
RESPONSIBILITY
Nortura in partnership with Norsk Dyremat.
COMPLETED
2024
NEW PRODUCT RANGES
MEASURE
Own product (ranges).
Increase sales in Norway.
RESPONSIBILITY
Head of marketing, Per Olav
COMPLETED
Ongoing
I love working in a place that makes good-quality animal food and takes care of the environment
WHAT WE WANT TO ACHIEVE
2022
FOOD SAFETY
Norsk Dyremat AS is certified in accordance with the BRCGS global standard. This is a standard that is based on the newest and most up-to-date food safety standards and methods, and is recognised by the Global Food Safety Initiative – GFSI.
The BRC standard sets strict requirements for the approval of suppliers. All our suppliers – from transport companies, to packaging and dry goods – are approved Approval also covers everything from the origin of the purchased product, and the supplier’s systems for HSE, quality and food safety, to their code of conduct.
Standardised procedures and processes help to reduce waste and ensure that products are of the right quality, and we can demonstrate traceability at every stage.
PURCHASING – USING A SELECT FEW LARGE SUPPLIERS MEANS GOOD RELATIONSHIPS WITH LONG-TERM OPPORTUNITIES
Every year, we buy in NOK 16 million of products and services, so it’s important for us to monitor our suppliers and set requirements regarding their environmental impact.
Our suppliers must address any major environmental impact they may have. They must also look for solutions to improve energy efficiency and minimise energy consumption and climate-related emissions.
CHEMICALS
MEASURE
Reduce the number of different chemicals by 50%
RESPONSIBILITY
Administration manager, Anne Mette
COMPLETED
2024
WASTE MANAGEMENT
MEASURE
Reduce raw materials sent for recirculation / combustion (Biosirk) by 50%
RESPONSIBILITY
Factory manager, Roy Vidar
COMPLETED
2026
TRANSPARENCY ACT / SOCIAL RESPONSIBILITY
MEASURE
Review subcontractors
RESPONSIBILITY
General manager, Jon
COMPLETED
2023
Everyone gets on with each other – and it’s always clean and tidy.
WHAT WE WANT TO ACHIEVE
2022
AN EVEN BETTER PLACE TO WORK
Norsk Dyremat AS shall strive to provide as many permanent and full-time positions as possible for our workers, and good pay and working conditions for our staff. Employee terms and conditions shall be independent of age, gender, orientation and ethnicity. Temporary foreign workers have the same working conditions and pay terms as Norwegian contract workers and staff.
We want to be able to offer more apprenticeships and work placements, and we are an approved training company for logistics and process operator staff. Our staff shall be given the opportunity to get trade certificates. To help our staff to develop more skills, we provide defibrillator courses, first aid courses, HSE 40-hour courses and autoclave courses. By systematically working towards an inclusive working environment, we aim to improve working life for our staff and make our workplace “an even better place to work.”
EASY TO GET TO WORK
Our goal is to reduce car use by encouraging more people to choose to walk, cycle or use public transport to get to work.
Many already choose to walk to work, since they live nearby.
The train station is very close by, and we have cycle parking facilities. If staff need to use their car, there are a few parking spaces and two charging stations for electric cars.
DRIVERS
Good facilities for overnight parking in dedicated area, separate toilets and showers.
GOOD WORKING CONDITIONS AND REPRESENTATION
MEASURE
Employee survey conducted by Nortura
Improve response rate in Cultural Survey from 74% to 84%
RESPONSIBILITY
General manager, Jon
COMPLETED
Every two years
HSE
MEASURE
“Be safe at work” course
HSE 40-hour course
HSE 1-day course
RESPONSIBILITY
Administration manager, Anne Mette
COMPLETED
Ongoing
IMPROVING SKILLS
MEASURE
Two new approved apprenticeships
Autoclave course
Staff exchange schemes – partnerships with research community
RESPONSIBILITY
Administration manager, Anne Mette
COMPLETED
Ongoing
COMPETITIVE PAY AND PENSIONS
MEASURE
Pay and pension benefits on a par with the industry standard
RESPONSIBILITY
General manager, Jon
COMPLETED
Annual
Thinking about the consequences of everything you do – that’s sustainability for me
It’s fantastic that we can use slaughterhouse waste to make first-class animal food
We have a great working environment and wonderful colleagues
We look after each other and help each other when we need to
I love being part of the future, taking responsibility
It’s great that we use local raw materials in production.
I’m so happy here that I never want to leave!
Norwegian raw materials, dried without additives. Quality is cool!
Great team spirit in the staff
We are good at teamwork. Asking for help is never a problem, we’re all there for each other.
PROTECT JOBS AND IMPROVE SKILLS
Equality and diversity
All our employees have equal opportunities and rights. The intention of the Anti-Discrimination Act is to prevent discrimination on the basis of ethnicity, national origin, descent, skin colour, language, religion and beliefs.
We work to promote the intention of the Act within our enterprise. Some of the ways we do this are in recruitment, pay and working conditions, development opportunities and protection against harassment. Norsk Dyremat strives to be a good workplace, where there is no discrimination – where everyone has the same opportunities.
The company employs 62 people: 22 women and 40 men
Updated 31.12.2023
Kvinner
Menn
Permanent employees
22
40
Part-time employees
0
0
Temporary contractors
0
0
Weeks of parental leave
45
35
Pay review
Performed in 2021
Review of involuntary part-time work
Performed in 2023
There are equal numbers of women and men in the company’s management. The board is made up of three men and three women. The 2021 pay review showed that there was no significant difference in pay between women and men performing work of the same value in the same position category. The company is affiliated to Nortura HR and is subject to the same guidelines regarding equality and discrimination and focus on working environment.
Great team spirit in the staff
From the very beginning, Norsk Dyremat was founded on the idea of sustainability, and this is still an integral part of everything that we do to this day. We want to share our knowledge about the circular management of proteins for the benefit of customers, partners and society.
ACTIVE USE OF THE REPORT
MEASURE
Communicate our knowledge about sustainability to Nortura, customers and staff
RESPONSIBILITY
Head of marketing, Per Olav
Administration manager, Anne Mette
COMPLETED
2030
Provit
MEASURE
Increase sales in Norway and consider launching elsewhere in the Nordic region
RESPONSIBILITY
Head of marketing, Per Olav
COMPLETED
2025
HOW DO WE MAKE DOG FOOD?
MEASURE
Tell our story, local roots, use of raw materials (Provit)
RESPONSIBILITY
Head of marketing, Per Olav
COMPLETED
2024
PARTNERSHIPS WITH THE LOCAL COMMUNITY
MEASURE
A more visible partner in the local community.
RESPONSIBILITY
Head of marketing, Per Olav
COMPLETED
Implemented in 2024, then annually
SPONSORSHIPS
MEASURE
Projects that benefit staff and the local community (around the factories).
RESPONSIBILITY
Logistics- and quality manager, Ingvild
COMPLETED
Implemented in 2024, then annually
CONTACT
